tag:blogger.com,1999:blog-106083402011-11-17T23:22:07.238-10:00<i>Looking for lasting concepts in changing media</i>Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.comBlogger381100tag:blogger.com,1999:blog-10608340.post-48506796219956997412011-02-11T07:22:00.004-10:002011-02-11T08:07:59.322-10:00

This Q&A with Richard Branson about Virgin Atlantic's "social relations team" is a good case illustrating some points from theory and research.real interaction (i.e., contingency interactivity)"As a first step in addressing your problem, make sure your site is set up not just to handle transactions, but also for communication – and that when customers leave comments or send emails your team

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1tag:blogger.com,1999:blog-10608340.post-57318561350820565312010-03-06T09:40:00.001-10:002010-03-06T09:40:11.194-10:00

Karen Miller Russell serves as editor of the Journal of Public Relations Research. I don't use the word "serves" lightly here, especially after taking on the job of guest editor for a special issue on social media. The issue is slated for publication later this year as volume 22, issue 3. She and I are now cross-posting to both our blogs on the experience from editors' perspectives. This is a

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-50851635862021583382010-02-28T17:24:00.004-10:002010-02-28T17:32:47.300-10:00

We're all glad the tsunami was a non-event. But we just missed making the front page of The Honolulu Advertiser today. At least Miles and Bud and I know we were in good company!

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-52074429823387116392010-02-17T12:43:00.001-10:002010-02-17T12:43:47.877-10:00

In COM 201, Introduction to Communication, we spend a lot of time talking about how technology and demographic trends are challenging the functions of journalism and communication that are so important to our democracy. Indentifying the problems is the easy part. Finding solutions is a little harder. One of the most interesting ideas on the solution side is Peer News. John Temple was hired as

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-47022431831072474172010-02-04T07:48:00.001-10:002010-02-04T07:48:24.253-10:00

http://www.npr.org/blogs/health/2010/02/cdc_twitter_primer.html?ft=1&f=103537970 Posted via email from Tom Kelleher's posterous

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-37947367158627540972009-11-05T09:45:00.001-10:002009-11-05T09:45:44.003-10:00

Posted via email from Tom Kelleher's posterous

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com2tag:blogger.com,1999:blog-10608340.post-59869467153700989802009-10-28T11:49:00.001-10:002009-10-28T11:49:02.111-10:00

Posted via email from Tom Kelleher's posterous

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-76388921826294563012009-08-14T12:28:00.001-10:002009-08-14T12:28:21.852-10:00

View from office window (Diamond Head behind tree). Sent from my iPhone Posted via email from Tom Kelleher's posterous

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-25817050011660856862009-08-14T12:22:00.001-10:002009-08-14T12:22:44.206-10:00

Begin forwarded message: Aloha! I hope all is well!  We haven’t talked in a while about internship opportunities.  Please pass this along to your students.  We have a few new updates for McNeil Wilson Communications, and some great opportunities for students this Fall semester.  Please note the new details and contact below.  We are always looking for bright minds and new talent. CONTACT:

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-75363253183417129462009-07-09T08:26:00.003-10:002009-07-09T08:42:43.460-10:00

In the Public Relations Tactics class today, we'll discuss online profiles. The tricky part for professional communicators at any stage of their careers is how to speak with a real voice and stay relaxed with social media while also the avoiding pitfalls of mucking up your online presence. A couple of links for discussion:CareerBuilder Launches Applicant Explorer Tool to Streamline the Online

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1tag:blogger.com,1999:blog-10608340.post-30567137715515857462009-04-21T12:04:00.006-10:002009-04-21T13:45:59.435-10:00

Manuscripts for the special issue are due to the Journal of Public Relations Research manuscript central site at http://mc.manuscriptcentral.com/hprr by September 1, 2009. (See prior post for call for submissions.)If you've been invited to serve as a reviewer, please enter "social media" as a keyword when you create/update your reviewer profile.If you are submitting a manuscript, please note at

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1tag:blogger.com,1999:blog-10608340.post-59394044879367771462009-04-13T14:46:00.003-10:002009-04-13T17:03:05.572-10:00

Stoked. Last week Kaye Sweetser mentioned that Karen Miller Russell may be interested in running a special issue of Journal of Public Relations Research on social media next year. A few tweets later (with @kaye and @KarenRussell), it appears I'm lined up as guest editor.Any public relations researchers out there want to help? I'm already looking for reviewers and trying to get people thinking of

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com3tag:blogger.com,1999:blog-10608340.post-80056869932648584092008-12-09T08:07:00.003-10:002008-12-09T08:24:38.989-10:00

Forrester today released a new report on corporate blogging and trust (registration required, but free). I'm glad to see they ask, "Is a corporate blog worth doing?" Rather than just assuming that everyone should be blogging, Josh Bernoff and his co-authors actually acknowledge that some blogs are not worth the effort. Of course, that's a hard point to ignore when they report that only 16% in the

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com4tag:blogger.com,1999:blog-10608340.post-24646556910696482762008-12-03T08:01:00.005-10:002008-12-03T08:22:35.025-10:00

Jennifer Leggio at ZDNet is doing a series on how Fortune 500s are using social media. Her latest entry on Newell Rubbermaid features an interview with Bert DuMars, VP of of e-business and interactive marketing.Our strategy is to listen to our consumers first, understand how they would like to engage with us and/or how they would like us to engage with them... This has led us to start small,

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-14320223480832900262008-11-06T14:48:00.002-10:002008-11-06T15:05:00.157-10:00

In an article from this morning's NYT:"Unlike more traditional firms, many of today’s Web companies were built on the mission of creating transparency for users. Executives have lived that mission, blogging about company successes. Now that bad times are coming, some of them feel the need to make that public, too. A blog post also comes across as more heartfelt than a press release with canned

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-36982639611279781242008-08-03T08:42:00.012-10:002008-12-12T15:17:12.629-10:00

We've been working on our social media press releases (SMPRs) in COM 459, Public Relations Tactics. This is part of what has turned into a multi-week assignment. For the first part, we wrote traditional news releases for a local yogurt store that just opened across the street from campus. (News releases for class use only, not for real distribution.) Then we discussed the difference between

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com3tag:blogger.com,1999:blog-10608340.post-48761854477009959642008-07-08T07:58:00.004-10:002008-07-08T12:43:20.144-10:00

Got a call and e-mail last week from a reporter at one of the local dailies who was working on a story about the very public debate over building a rail transit system in Honolulu. (Just Google "rail transit system Honolulu" if you're wondering.) She was particularly interested in how pro- and anti-rail groups are using online media.This sets us up well for a discussion of our title topic for our

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com2tag:blogger.com,1999:blog-10608340.post-48251877360275300172008-06-27T07:31:00.004-10:002008-06-27T07:54:15.216-10:00

It's sad to hear my hometown paper (The Palm Beach Post) is cutting back, but I'm not surprised at the other angle mentioned by Sarah Schewe of Editors Weblog - more journalists switching over to public relations.With Web 2.0, the skill sets of journalism and public relations may overlap even more than they used to. The values, however, are still different (i.e., public relations people do

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-30783864156381048832008-05-16T07:18:00.001-10:002008-05-16T07:18:40.720-10:00

Kelleher ICA 2008 From: tkell, 1 minute ago | View | Upload your own Tom Kelleher's ICA presentation on experiment with organizational blogs and public relations contingencies (for ICA on May 25, 2008) Key finding: Not all PR people are hyped on social media. SlideShare Link

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-49443775652462747322008-05-15T12:02:00.006-10:002008-05-15T12:14:16.149-10:00

Just posted my out-of-office reply. Kenny Chesney lyrics ringing in my ear:School's out and the night's roll inMan, just like a long lost friendYou ain't seen in a whileYou can't help but smile

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-11836733220547052102008-04-09T09:32:00.002-10:002008-04-09T09:43:41.537-10:00

...Kaye Sweetser invited me to join PROpenMic on Friday. I signed up on Monday. Robert French welcomed me to the group about 11 minutes later, telling me that I was #209 to join the group in 7 days.

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-27265659518944627542008-04-09T07:56:00.010-10:002008-12-12T15:17:13.371-10:00

Working in small groups, students in my Building COM Theory class last week went out and surveyed 10 people each. Although the sampling is unscientific and the data was only collected to set up a class discussion, we found something worth mentioning. The gap between awareness and adoption appears to be much narrower with social media adopters than it is with adopters of other innovations.Below

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com2tag:blogger.com,1999:blog-10608340.post-65402568404978338242008-03-20T08:16:00.005-10:002008-12-12T15:17:13.654-10:00

The UH PRSSA students have a blog now, which is pretty cool considering their faculty advisor hasn't posted to his in about two years!

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1158783329050382842006-09-20T10:10:00.000-10:002006-09-20T11:11:38.076-10:00

From an article in the September 18, 2006 Guardian. [Registration required, but free.] Know anything about wikis or dark blogs? How about web 2.0 or SEO PRs? Thought not. But anyone considering a career in marketing and PR is going to have to acquaint themselves with these terms and learn all about the brave new world they apply to - or perish... ..."Online marketing is about engaging the

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com2tag:blogger.com,1999:blog-10608340.post-1156347717097095412006-08-23T05:25:00.000-10:002007-02-05T16:46:44.196-10:00

I've moved back to Hawaii after two years at UNC. Though I'll miss Chapel Hill and that great school tremendously, it does feel good to be here at UH-Manoa again and back in the ocean and island culture.As for a research update, I plan to get back to the second organizational blogging study once I get more settled in. It also looks like SAGE will have Public Relations Online: Lasting Concepts for

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com2tag:blogger.com,1999:blog-10608340.post-1141401363692151872006-03-03T04:40:00.000-10:002006-03-03T07:28:21.943-10:00

First off, a big thank-you to anyone and everyone who took the time to respond to the survey on blogs and relational outcomes. This study is a follow-up to the one just published in JCMC. Here's how Drew (a grad student I work with here at UNC) and I got the sample of 500 names for the current study: 1) A few months ago, we started looking at the reverse-chronological list of entries on

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1139239832653186482006-02-06T04:40:00.001-10:002008-07-26T21:31:26.220-10:00

Academic publishing is a painfully slow process, especially compared to everyday online communication. But there's something to be said for carefully designed, peer-reviewed work in the conversation on blogging and public relations. (And thanks to Constantin Basturea for saying something.)"Organizational blogs and the human voice," though only a small first step, is now up in Journal of

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1tag:blogger.com,1999:blog-10608340.post-1120673218578356322005-07-06T08:06:00.000-10:002006-02-22T03:03:21.046-10:00

If the top Google returns for "distributed public relations" only include "distributed" as a verb, as in a resume item stating that someone "distributed public relations materials," and if none of the search results use the words to describe a type of PR practice, can I claim to be coining the term here? ;-)Here's a first shot at a definition, with an immediate nod to Dan Gillmor for

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1tag:blogger.com,1999:blog-10608340.post-1120673031794792222005-07-06T07:31:00.000-10:002006-08-24T07:20:19.233-10:00

From PRWeek's article on what Chris Anderson's "Long Tail" concept means for public relations: ...by enabling its [Microsoft's] employees to write about their work and share personal views, Anderson says it has given him a better connection with the company. The sum of those voices (the "Long Tail" of minor players at a company) impacts him more than the messages coming from the top."It

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com2tag:blogger.com,1999:blog-10608340.post-1114358963099299472005-04-24T05:56:00.000-10:002005-04-24T06:09:23.103-10:00

I'm beginning to realize that there are times when blogging complements other writing, but more often than not, blogging competes for the time. April 1 is a big day for us in journalism & mass communication education -- the deadline for annual AEJMC conference paper submissions. UNC Ph.D. student Barbara Miller and I sent off a paper on the effects of blogs on relational outcomes. We

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1110401721526839382005-03-09T10:54:00.000-10:002005-03-09T10:55:21.526-10:00

Logging off for the break. Be back soon.

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1109861996074959842005-03-03T04:31:00.000-10:002005-03-03T05:21:43.906-10:00

In today's New York Times, Frank Rich traces the linkage between Hunter S. Thompson and Armstrong Williams. We might call the relationship a negative correlation. Aside from the obvious issue of authenticity, one of the things that Thompson had that others don't was an ability to write well "firsthand." From today's NYT:"Thompson was out to break the mainstream media's rules. His unruly

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1109826233095216982005-03-02T19:03:00.000-10:002005-03-02T19:03:53.096-10:00

Haloscan commenting and trackback have been added to this blog.

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1109698996790183242005-03-01T07:42:00.000-10:002005-03-02T08:34:32.856-10:00

The blogging-and-information-overload concept is a double-edged sword. On one side of the blade, getting RSS feeds seems to make my reading more productive, because at least I start with sources who are likely to be talking about things I want to know and write about. On the other edge, I'm still a little overwhelmed when my computer feeds me something like, "First chapter posted on our corporate

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1tag:blogger.com,1999:blog-10608340.post-1109358480299040772005-02-25T08:35:00.000-10:002006-09-06T06:42:04.456-10:00

Doc Searls et al.'s idea of markets as conversations seems very much in line with today's public relations theory, which favors two-way communication and dialogue. I see blogs as a great place to test these theories -- Botan & Taylor call them "co-creational" approaches to public relations. I had the chance to hear Searls speak here at UNC last semester, and I tend to agree with Scoble that "If

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com4tag:blogger.com,1999:blog-10608340.post-1109343221732573572005-02-25T04:52:00.000-10:002005-02-25T04:53:41.733-10:00

"During one week, 35 practioners published more than 60 articles and interviews on the impact of personal publishing on Public Relations." This happened in July 2004.

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1109340855437622472005-02-25T04:13:00.000-10:002005-02-25T04:21:47.986-10:00

I remember defacing thick books (my own books at home, of course) with stick-figure men at the outside edges of the pages. I learned this from other kids, so I'm guessing you might have done done this too. You draw a little stick man on the last page, then draw another one with the leg slightly moved on the previous page, until you reach the beginning of the book, run out of patience, or run out

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com0tag:blogger.com,1999:blog-10608340.post-1109298824315779782005-02-24T19:32:00.000-10:002005-02-25T05:55:59.676-10:00

"Get on the plane." That's what William Zinsser tells me as I read On Writing Well for about the sixth time. Anyhow, I've got a couple of research projects rolling that focus on public relations online. Can't really talk about online public relations without taking a serious look at blogs. Can't really take a serious look at blogs without getting on the plane, so to speak.

Tom Kelleherhttp://www.blogger.com/profile/04038026849753645681noreply@blogger.com1