This sets us up well for a discussion of our title topic for our summer class, COM 459, Special Topics: Public Relations Tactics. The idea is to learn about traditional public relations tactics as well as their online offshoots.
Anyhow here's class activity #1:
Issue Tracking via Twitter
- Practice using social media technology (in this case, twitter)
- Identify traditional public relations tactics used in a locally contested issue
- Identify online public relations tactics in a locally contested issue
- Use social media to track issues in real time from disperse locations
- Discuss ethics and effects of tactics identified
- Discuss use of social media for issue tracking
- Discuss social media in class (perhaps with trade publication reading for intro; i.e., To Tweet or not to tweet)
- Demonstrate twitter online with on-screen example
- Students sign up for twitter accounts as necessary
- Students find and follow each other's tweets online (see Karen Russell's 48 hours of Twitter assignment for one method of doing this)
- Students tweet at least once every 12 hours before next class when they find an example of a public relations tactic related to the issue.
- Follow up with in-class discussion of:
- Public relations tactics related to issue
- range of tactics
- efficacy of tactics
- ethics of tactics
- reactions to twitter in general
- assessment of technology for issue tracking
- benefits/downsides of working as a dispersed group
- Success in setting up accounts/following others?
- Met "tweeting" criteria?
- Identified appropriate examples?
- Quality of follow-up discussion