- Official profile at the University of Hawaii
- I'm also pretty easy to find on Facebook (for friends), LinkedIn, Academia.edu, Pinterest, Commhive.com, Google+, etc.
Looking for lasting concepts in changing media
"As a first step in addressing your problem, make sure your site is set up not just to handle transactions, but also for communication – and that when customers leave comments or send emails your team always follows up."distributed public relations
"Beyond customer service, you may need to consider that the old divisions between advertising, marketing and public relations have broken down..."I like how he includes advertising, marketing and public relations on top of customer service -- the more points of contact with the organization, the better. It makes for a better ratio of communicators in the organization to communicators in the publics.
"To succeed, such efforts must be supported from the top. David Cush, CEO of Virgin America, freed up the management of these social media channels from the company’s classic hierarchy. His social media team is made up of 20-somethings who have been given broad guidelines and then let loose.These employees, who were 'born digital,' have placed Facebook and Twitter at the center of the company’s communication strategy."Also worth noting is how Branson handles his communication with Entrepreneur readers. He says he has tried to answer much of his own e-mail at Virgin. Obviously, he can't have one-on-one conversations with everyone, but along with the team mentioned above, the Q&A format shows a bit of voice.
"Editor's Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. What follows is the latest edited round of insightful responses. Ask him a question and your query might be the inspiration for a future column."
Karen Miller Russell serves as editor of the Journal of Public Relations Research. I don't use the word "serves" lightly here, especially after taking on the job of guest editor for a special issue on social media. The issue is slated for publication later this year as volume 22, issue 3. She and I are now cross-posting to both our blogs on the experience from editors' perspectives. This is a good deal for me because her blog gets a lot more readers than mine.
In COM 201, Introduction to Communication, we spend a lot of time talking about how technology and demographic trends are challenging the functions of journalism and communication that are so important to our democracy. Indentifying the problems is the easy part. Finding solutions is a little harder. One of the most interesting ideas on the solution side is Peer News. John Temple was hired as its first editor by eBay founder Pierre Omidyar. On his blog, Temple quotes Omidyar to explain the direction this project is taking:
Key quote: "Our goal is to create the new civic square. We want to provide a platform for people to come together as a community. We hope to encourage people to become more engaged in the world around them and provide them with ways to respectfully discuss important issues with their neighbors."
And they're looking for interns. This could turn out to be an all-time case of right-time-right-place.
Begin forwarded message:
Aloha! I hope all is well! We haven’t talked in a while about internship opportunities. Please pass this along to your students. We have a few new updates for McNeil Wilson Communications, and some great opportunities for students this Fall semester. Please note the new details and contact below. We are always looking for bright minds and new talent. CONTACT:
Vice President, Travel & Tourism
McNeil Wilson Communications
1003 Bishop Street, 9th Floor
Honolulu, HI 96813-6429
Website: www.mcneilwilson.com McNeil Wilson Communications Internship Duties: Interns will assist account executives and coordinators on the following: create press releases, fact sheets, mailings, etc.; assist with media scanning, media clippings and reports; participate in conferences and client meetings when possible. McNeil Wilson Communications has two types of public relations internships – one focused on travel & tourism, and the other is focused on public affairs. Application Instructions: Send an email to email@example.com with ”INTERNSHIP REQUEST” in the subject line. We will send students a form to fill out, requesting a brief resume/qualifications. Please let me know if you have any questions! Mahalo!
The Journal of Public Relations Research seeks scholarly articles for a special issue on public relations and social media.
This issue will include research that conceptualizes social media clearly and offers empirical evidence to build public relations theory. While the technologies of social media change rapidly, the underlying implications of participatory, interactive, ‘de-massified’ media on public relations are more permanent. This issue will offer a venue for discussion of what social media mean for public relations.
The guest editor encourages articles serving the interests of professionals looking to make sense of how social media influence their day-to-day work, and how their work in public relations influences the development of social media. Critical approaches are welcome too. In any case, the long-term value of such contributions hinges on the journal’s primary mission to deliver scholarship that creates, tests, or expands public relations theory.
details on process, deadlines, etc. to follow…..
"Honest and transparent blogs will get noticed. Those who write in a corporate voice will be ignored and ineffective. What types of blogs will consumers trust? Those that reveal tidbits about what’s going on inside the company, those that comment intelligently on customer problems and competitor products, and those that speak like people. Robert Scoble pioneered this technique at Microsoft years ago, but it’s still hard for companies to figure out."Thanks to Steve Rubel <@steverubel> for tweeting this and Mihaela Vorvoreanu<@prprof_mv> for re-tweeting.
Our strategy is to listen to our consumers first, understand how they would like to engage with us and/or how they would like us to engage with them... This has led us to start small, experiment and see what works. We then expand the particular tactic based on consumer feedback that they are receptive and that we have developed a level of trust with them in the conversation.Applied theory: two-way conversation leads to trust as a relational outcome, which leads to more conversation. It's also analogue to social penetration theory.
"Unlike more traditional firms, many of today’s Web companies were built on the mission of creating transparency for users. Executives have lived that mission, blogging about company successes. Now that bad times are coming, some of them feel the need to make that public, too. A blog post also comes across as more heartfelt than a press release with canned quotations."This reminds me to mention that my article in queue for Journal of Communication won't be out until next year's first edition. In the meantime, I believe I can send a copy of the 'in-press' manuscript if anyone's interested (this was the larger-scale follow-up to the JCMC study).
Organizations face unique challenges in communicating interactively online with publics that comprise dauntingly large numbers of individuals. This online survey examined the perceptions of people who had experienced interactive communication with a large consumer-tech-industry company via organizational blogs. Those reporting the greatest exposure to the blogs in this study were more likely to perceive the organization as communicating with a conversational voice. Conversational human voice and communicated relational commitment (relational maintenance strategies) correlated positively with trust, satisfaction, commitment, and control mutuality (relational outcomes). Building on prior research, this survey supports a model of distributed public relations – one in which key outcomes of public relations are fostered by a wide range of people communicating interactively while representing an organization.