Among the tips offered:
"Honest and transparent blogs will get noticed. Those who write in a corporate voice will be ignored and ineffective. What types of blogs will consumers trust? Those that reveal tidbits about what’s going on inside the company, those that comment intelligently on customer problems and competitor products, and those that speak like people. Robert Scoble pioneered this technique at Microsoft years ago, but it’s still hard for companies to figure out."Thanks to Steve Rubel <@steverubel> for tweeting this and Mihaela Vorvoreanu<@prprof_mv> for re-tweeting.